Final Preparation Tips Before Opening a Small Business
Are you almost ready to open your small company for business? While you may have nurtured your business from the first concept to the final design of the office space, you don’t want to rush the finishing touches. Ensuring your business is ready for opening is what can help make it so successful. To ensure that your grand opening is a success, check out these tips to prepare your business.
Send out invites – You will want to think wisely about who you want to invite to the grand opening. Think about city officials, your network, your employees’ network, the local press, and potential customers. The more invites you send out, the better! Even though some people may not be able to attend the grand opening, the invitation will spark their interest and get your brand out there.
Set up a sample – Include free samples or demonstrations at the event. If you are a food business, offer free food and drinks. If you provide services, set up your portfolio on computers and projectors so that guests can see what you’re all about. For B2B businesses, your focus is going to be in the business community so having an event where people can network is what you’re aiming for.
Give people an incentive – Give people some kind of ‘thank you’ for coming, such as a discount or a free item on their next visit. Use social media to post the offer or have coupons ready as people leave the opening. This is a great incentive to get people back in your business after the event.
Review the website – In this tech-driven era, individuals are only a thumb swipe away from checking our your website online. A good-looking and fully functional site will give a great first impression, as opposed to a text-heavy site that takes too long to load. Don’t forget to review your site on mobile, too, so that you know they are optimized for different devices.
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