You might be doing it wrong! Here are two mistakes your small business should avoid on LinkedIn.
In our age of social media, you’ve probably got your business tapping into a platform or two. Facebook. Twitter. Instagram. All are valuable resources if properly used, but ultimately aimed more at personal use. LinkedIn, on the other hand, offers a business-specific platform, making it easier to accurately network and promote your business. Are you making the most of this opportunity? Make sure you are by avoiding these two all-too-common small business mistakes.
- Looking elsewhere to recruit new employees.Stop looking on Craigslist to try and find your new hire! Spend a few minutes and you’ll quickly find this social media site is rich with opportunities to recruit new talent to your business. Use LinkedIn to stay in touch with colleagues who could be future employees so you can ping them as you have openings. Use Inmail to directly reach out to people with qualified profiles. And finally, use LinkedIn to vet potential hires. You’ll be able to quickly check their work experience and endorsements with the click of a button! Also, LinkedIn offers convenient job postings for a fee.
- Focusing on you, not your business. As a small business owner, you are your business. That doesn’t mean you should focus your LinkedIn on yourself rather than your business, though. Make sure you’re building up your company – not your personal brand – so you have more to validate your business in front of potential clients, investors, and future employees.
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